JuriCon.ai
Building a Brand with Trust for Modern Legal Search
Creating a brand isn’t just about launching a platform or running ads; it’s about crafting a message that resonates and inspires confidence. For JuriCon, that meant developing a distinct identity, both in voice and visuals, to highlight their innovative approach—connecting clients with lawyers who meet their exact needs. By delivering clarity and trust, we’ve positioned JuriCon as the go-to solution for modern legal matchmaking in a competitive landscape.
Content Creation
We focused on showcasing the platform’s functionality and value through engaging, high-performing visual content. The ideal spokesperson brings the brand voice to life. Paired with UX animations to visually explain how the site works, enhancing user understanding.
The initial how-to videos provide a comprehensive guide for users, while shorter ad cuts are strategically designed to target prospective consumers through paid advertising.
By combining clarity with impactful visuals, we create a suite of content that not only educates but also converts.
Paid Advertising
For JuriCon, our paid advertising approach combined a targeted media strategy with high-performing creative to drive measurable results.
The media strategy focused on leveraging the low-hanging fruit of intent-driven search terms to capture immediate traffic from those actively seeking legal solutions. As campaigns progressed, we expanded into banners and video ads to build broader awareness, fill the funnel, and ultimately drive platform searches.
On the creative side, we developed ad banners and video ads designed to resonate with JuriCon’s target audiences. These assets featured clear messaging, compelling CTAs, and visually engaging elements that reflect JuriCon’s professional and approachable brand voice.