For over 20 years, I did everything right. Climbed the ladder. Collected the titles. Earned the Master’s degree from USC in my thirties. I led digital strategy for major brands at top holding companies in NYC, Detroit, and LA—rising all the way to VP of Digital Media.

And then Q4 of 2022 hit.

I was interviewing for high-level roles—VP and above—with a stacked résumé and all the right connections. I made it to the final round four times at four different powerhouse agencies.

Final two. Four times. Zero offers.

It wasn’t my skills. It wasn’t my résumé. It was visibility.

I wasn’t known by the decision-makers. I had no personal brand. I was exceptional—but invisible.

That was my wake-up call: Your personal brand isn’t a “nice-to-have.” It’s your career insurance.

Now? I help ex-corporate professionals package their experience into a high-value personal brand—one that opens doors, attracts premium opportunities, and makes you unforgettable to the right people.