What do you think it means to be "Authentic"?
I believe there is confusion between the phrase "being yourself" and " being authentic". Personally, I find the concept of "being yourself" challenging. Who am I really? It's a question we all grapple with as we navigate through life, constantly evolving and growing (or at least striving to do so). The idea of being "authentic", on the other hand, resonates with me. To me, it means embracing our imperfections, embracing the journey of self-discovery, and celebrating both our struggles and our triumphs.
Authenticity in Advertising is difficult. We have to create an "authentic" view of a "thing". How we use a "thing", authentically. How we feel about a "thing", authentically. How we want you to buy this "thing", authentically.
The crazy thing is, it works! Truly authentic content is the name of the Game. TikTok has changed that. TikTok has made the unkept -> clean and the raw -> filtered. Showing a dirty-ass shower being cleaned by an #amazonfind is truly satisfying. Hearing a wild story while a Private Detective is putting on her make-up is somehow soothing. According to a survey by Stackla, 88% of consumers say that authenticity is a key factor when deciding what brands they like and support.
Advertising is now about creating and manifesting authentic connections to "things", not the glam version. Even #Barbie has proven this. Creating an authentic connection to this brand that we have all known our whole lives. It opens people's hearts and their pocketbooks. The Marketing team did an incredible job driving opening weekend and the "thing", authentically brought in over a Billion dollars! Why? Because it is a true, authentic look at what the world is, not a fake plastic world that is inauthentic, Which is what we thought the movie was supposed to be about. Greta Gerwig created an authentic connection to a "thing" better than anyone before her and it has paid off in droves!
So, if you are interested in creating #authentic stories for your "thing". Let me help you!
I am offering a special "Case Study" discount for new clients coming in August so that I can get awesome results for you and show them off.
I'm looking for a very specific person for this. So if you are...
Looking to grow your small to mid-size business with more sales?
Struggling to figure out how to create ads and how to run paid media campaigns?
Want to create an authentic connection with your consumers?
To see if we are a good fit schedule a 15-minute call with me using this link
Looking forward to connecting!
-Rhiannon
